A good story is captivating, relevant and delivers a message (good or bad). How do you formulate a story to meet these objectives? First you need to grab the attention of the reader or the audience at the beginning. This is called the “hook.” Asking a question that people want to stick around for the answer to is an example of a good hook. Creating or having a favorable character that the reader or audience wants to know more about and follow, will assist the likeableness of the story and hold the attention of the audience. We live in a fast pace world nowadays, therefore capturing and sustaining the attention and interest of the audience is most critical during the introduction of a story. If this doesn’t occur quickly, you are likely to loose the interest of your audience.

Its on thing to have a good story and another to tell a good story. Just because you have a good story to tell, if its is not told well, it won’t be a good story. Your feelings and passion about the story will help captivate the interest of your audience. I think it is much more difficult to captivate the interest of an audience when you tell a story that you are not connected to or passionate about in some way.

The emotions and energy displayed by the author gives me more of a reason to want to follow the story and find out what it is that is driving their energy. I want understand what it is I may be missing, or learn something I wasn’t aware of before. This is where the message comes in and a degree of relevance is sought. I want to remember and be able to reflect back on the story. This is what I call good story telling.



One thought on “

  1. Franci,

    Always make sure that you title your blog posts. They look better on any reader or even in your list of posts – but there are some other SEO reasons we will be talking about later in class.

    My disappointment here is that you don’t give me any information about where you got your content. If you are describing your own thinking, great, but tell me that. If you are using either my remarks in class or an article, you need to tell me that.

    You have made several very important points, but you don’t give me any indication, through links or other references, that you looked around for this information. there is so much in all of our class material on story telling, you could have included any number of things here. Much of what makes us effective in social media is how we make connections, as well as our thought or content itself.

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